Bootz stands for "with your 'Bootz' in the mud" and this is exactly what you should do as a start-up, scale-up or young sales person.
You have to walk through the mud with your Bootz to tell your story again and again, run into the wall, fall and get back up.
All this in addition to all other ongoing tasks and activities. We would like to share what and how we have experienced this to help companies.
But going through the mud is inevitable!